The application was refused on the basis that the use of the mark is liable to be prevented by the law of passing off.
In reaching this conclusion the Hearing Officer considered the classic trinity relating to passing off: goodwill, misrepresentation and damage.
His mother was Venus and his father was Mars (maybe that's where the battle of the sexes began! Cupid also has a Greek counterpart in the name of Eros.
Roman mythology (Apulieus) contains he legend of Cupid and Psyche, and it goes something like this. Psyche is a beautiful mortal princess, the youngest and most beautiful of three sisters.
on behalf of one of the leading providers of online dating services, e Harmony, Inc.
The applicant’s mark, “matchedharmony” had been used to a limited degree in relation to an on-line dating site using astrological factors to match potential partners.
So beautiful is she, that the people grow to love Psyche more than Venus herself, causing Venus to become angry and jealous.
Venus requests her son to shoot an arrow at Psyche while she sleeps, so that Venus may place a hideous creature before her, so that upon waking Psyche will fall in love with the creature.
Feinberg, Bruch and Lee examined the millions of choices website users made over a period of time—how they search and screen, where they click, and to whom they write (although names and other identifying information of the users were hidden).
Fred Feinberg, U-M professor of marketing and statistics, joined Elizabeth Bruch, U-M professor of sociology and complex systems, and Kee Yeun Lee of Hong Kong Polytechnic University to dig through user data from a dating website to reveal what people actually do—not what they say they do—when it comes to romance.
Bruch is also affiliated with the Population Studies Center at the U-M Institute for Social Research (ISR).
He's our cheeky little cherub of love, pictured right. It's time to take a closer look at the curious character and find out all about him.
But has the Cupid we all know and love always been this way? Cupid is in fact the Roman God of love, desire, eroticism.